Campaign Overview
The Task:
Conceptualise and execute a Malaria prevention educational drive campaign for Zambia, Zimbabwe and Malawi.
Footprint:
Zambia, Zimbabwe and Malawi
Period:
2017 – 2018 – 6 months
The Objectives:
- Drive product and brand awareness
- Promote malaria-prevention education
Campaign Elements:
- School Educational Drive
- Radio Campaign
- Product Sampling and Demonstration Drive