Campaign Overview

The Task:
Conceptualise and execute a Malaria prevention educational drive campaign for Zambia, Zimbabwe and Malawi.

Zambia, Zimbabwe and Malawi

2017 – 2018 – 6 months

The Objectives:

  • Drive product and brand awareness
  • Promote malaria-prevention education

Campaign Elements:

  • School Educational Drive
  • Radio Campaign
  • Product Sampling and Demonstration Drive