Campaign Overview
The Task:
Conceptualise and execute a volume sales drive campaign across the Northern, Central and Southern regions of Malawi .
Footprint:
Malawi
Period:
2019 – 2020
6 months
The Objectives:
- Drive volume sales
- Enhance product and brand awareness
- Recruit new users
Campaign Elements:
- Brand activations
- Market promotions
- In-store promotions
